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Hailey Bieber just landed the gig as the face of FILA’s fresh Spring/Summer 2024 ad campaign, and it’s all about blendin’ the brand’s OG vibes with modern fashion trends.
The campaign is all about that iconic Settanta jacket from back in ’76. In these dope studio pics shot by Renell Medrano, Hayley’s rockin’ tennis-inspired fits, think skirts, sports bras, and briefs, all paired up with that sick jacket. Dani Michelle was behind the campaign style, and it’s all about that sporty elegance and modern flair, showin’ off Hayley’s refined taste.
Instagram: https://www.instagram.com/haileybieber/
The campaign’s also got those classic FILA colors — red, white, and blue — with a pop of bright yellow accents, creatin’ this fresh and dynamic visual effect. Make-up artist Nina Park and hair stylist Bryce Scarlett brought the whole look together, highlightin’ Hayley’s natural beauty and addin’ that touch of modern chic.
